Impact After
Receipt (IAR)

Noun. A metric for feedback givers that measures the “yards gained” after the exchange—how a piece of feedback continues to shape, inform, and fuel a person’s development years into the future.

The Gift of Ongoing Value

The Throw

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Intentional Delivery
Like a quarterback throwing to where a receiver is going, high-IAR feedback is delivered not just for where the person is today, but for where they can go tomorrow.

Result: Career-shaping insight.

The Catch

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Recursive Impact
The true value of feedback isn’t the transaction; it’s the “yards” the receiver gains after the catch. High IAR means the gift provides value long after the initial exchange.

Result: Sustained Growth.

The Giver’s Responsibility

Giving feedback is an immense honor and responsibility. As a feedback giver, you are helping to shape the trajectory of another person’s career. Impact After Receipt (IAR) encourages givers to move beyond the immediate “land” of the feedback and consider what the receiver will actually be able to *do* with it months or years later.

The NFL Inspiration

Inspired by the NFL metric “Yards After Catch” (YAC), IAR highlights that a receiver’s success depends largely on how the “pass” was thrown. A quarterback doesn’t throw to where a receiver is standing; they throw to where the receiver is heading. Similarly, high-impact feedback is delivered with a “future-oriented lens” that allows the receiver to outmaneuver future challenges.

An Act of Care

Ultimately, aiming for high IAR is an act of deep care for your colleagues. It requires bringing greater thoughtfulness to the feedback conversation, ensuring that the insights you share aren’t just checked boxes in a performance review, but gifts that provide ongoing, life-shaping value.

Is the feedback you give designed for the moment, or for the career?

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