Feedback
Lake

Noun. A specialized reservoir of feedback routed from a central river to a specific person or team. It represents the final step (Communicate) of the 3Cs organizational system.

The Actionable Reservoir

Targeted Intelligence

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Team-Specific Data
Instead of scanning a “wild” river, teams receive only the feedback relevant to them—Product, Sales, or Marketing.

Result: Focused execution.

The 3Cs Destination

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Closing the Loop
Feedback is no longer just “collected”; it is delivered to the people who can actually act on it to drive growth.

Result: Elite Feedback Culture.

Original Post: The 3Cs of Feedback Systems

Step 3: Communicate

Many organizations stop at Step 2 (Classify), believing that a central Feedback River is sufficient. But a river contains everything—it is a firehose of information that can easily become noise. The final step of the 3Cs system is to create a Feedback Lake: routing specific, classified data to the appropriate departments or stakeholders.

Creating Reservoirs of Value

A lake is a place where information can be studied and acted upon without the constant rush of the main stream. For example, technical sales teams need a “lake” of feedback from enterprise customers, while product teams need a “lake” of data regarding specific feature requests. By creating these reservoirs, you ensure that the right eyes are on the right data at the right time.

Elite Feedback Culture

Turning organizational feedback into a simple three-step approach—Collect (Tributaries), Classify (Rivers), and Communicate (Lakes)—is the key to moving beyond “performative” growth. It takes what is often a complex, overwhelming initiative and turns it into a process that can be consistently improved. This is where truly elite cultures separate themselves from the rest.

Is your organizational feedback flowing toward action, or is it getting lost in the noise?

Explore Cameron’s feedback training.
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