In Progress: The first evidence-based book revealing how feedback fuels breakthroughs in every corner of society.
Feedback-Led Innovation uncovers the untold story of how the world’s most effective organizations—from tech giants and financial institutions to retail chains, religious communities, and energy companies—are using feedback to gain insight and turn it into value.
You’ll also meet athletes, veterans, and creative professionals who’ve used feedback to spark career-defining moments. Backed by research and real-world case studies, this book reimagines feedback as a skillset that drives transformation.
Whether you’re leading a team, launching a startup, or seeking to grow in your role, this book will help you reimagine what feedback is so you can use it as fuel for the breakthroughs you’re striving for.
Frequently Asked Questions About the Book
1. What’s the role of feedback on organizational innovation?
Feedback acts as the spark that ignites innovation. It reveals unseen gaps, highlights emergent needs, and enables continuous iteration. In this book, you’ll see how feedback isn’t just about product and performance improvement—it’s the fire that both ignites ideas and guides them through the execution phase.
2. I’m an individual trying to succeed as a professional. Is there something in this book for me?
Absolutely. The book is filled with real-world stories based on interviews with dozens of leaders across a range of industries. It includes practical tools and tactics that can help you develop feedback receptivity, navigate career changes, and spark new levels of growth.
3. I’m a seasoned business leader who is pretty good at feedback, what’s in it for me?
This book challenges the status quo of how feedback is typically used in organizations. Even experienced leaders will gain new strategies and a new understanding of feedback so they can build stronger feedback cultures, shorten feedback loops, and unlock untapped innovation potential both in their people and in the organization at-large.
4. Innovation seems to be more about creativity and execution than feedback. What value does this book add?
Creativity and execution matter—but without feedback, they often miss the mark. This book positions feedback as the genesis and the connective tissue between ideas and impact, between creativity and effective execution.
5. People can give bad feedback. This could derail innovation, right?
Yes, bad feedback exists. But when we expand our understanding of what feedback really is we see that it is everywhere—it includes spoken words, yes, but also new ideas, customer habits, and market signals. This book provides a step-by-step process for developing better feedback receptivity, so people managers and leaders everywhere can better separate signal from noise and stay focused on what matters.
6. I’m a manager wanting to build a great feedback culture. Will this book help me do that or is it about innovation?
It will absolutely help. Innovation doesn’t only mean industry disruption—it also includes the micro-innovations that shape feedback cultures into innovation machines. This book shows you how to build feedback practices that enable innovation at both the product and people levels.
7. Is this book practical? I’m too busy to read some dry academic text.
Yes. While grounded in research, this book is loaded with real stories from organizations that used feedback to drive growth. The book distills academic research into easy-to-digest insights and actionable tools that make it engaging and immediately useful.
8. I’m in [X, Y, Z] industry, is there something in this for me?
Most likely, yes. The book includes insights from dozens of leaders across a wide range of sectors. Even if your industry isn’t directly mentioned, all of the foundational principles are highly transferrable.
9. I prefer to listen to books. Will it be available on Audible?
Yes. It will be available on Audible and other major audio platforms when released.
10. Can this book be used for team building / team development?
Yes. It’s designed for both individuals and teams. It includes conversation starters, exercises, and shared practices to help teams build a strong and innovative feedback culture together.
11. I’m a business professor. Could I use this book in class?
Definitely. Feedback literacy is foundational for future leaders. This book helps students understand and apply feedback across contexts, making it an ideal classroom resource that make them better prepared for their future roles.